Intel Corp, has picked “Atom” as the new brand name for its latest new family of low-power processors. Atom will power digital devices, that will power mobile Internet devices and ultra low-cost and small notebook and desktop personal computers. Atom is based on a new micro architecture which is designed for small devices and low-power consumption. The chip is less than 25 square millimeters, and 11 of the chip’s dies the slivers of silicon with 47 million transistors each.

Intel sees a big market for the Internet connected devices that can fit in one’s pocket and for what it is calling the netbook, a low-cost PC costing around $250.

The new chips, previously code-named Silverthorne and Diamondville, are made on Intel’s 45 nanometer chip making technology and slated for introduction toward the middle of this year.

“Diamondville and Silverthorne both represent an attempt by Intel to sell chips profitably for a whole lot less,” said Nathan Brookwood, an analyst at market research firm Insight 64. “This is the first new processor design coming out of Intel since the Pentium Pro in 1995.”

Intel announced that the Centrino Atom processor technology brand aimed specifically at mobile Internet devices, formerly code-named Menlow.

Atom includes the Intel Atom processor, a low-power companion chip with integrated graphics, a wireless radio, as well as thinner and lighter designs.

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