The growth of frontierindia.net has been encouraging. It touched Alexa Rank of 193,465 few days back. I opened this news source during April 2007. Eight months back, when I applied for some adserving companies, frontierindia.net ranking was not what it is now. So, naturally, the urge to figure out what was alexa ranking about?
Alexa.com (since April 1996) is a Amazon company, say’s the website. Among other things Alexa Site Information is an database of information about sites that includes statistics, related links and more. Is Alexa perfect model?
I had downloaded Alexa Toolbar and installed it. I am not sure if it actually helped frontierindia.net ranking. But the rankings definitely shot up. At the same time the frontierindia.net was accepted in Google News and Newsnow.co.uk . Google News and Google search had boosted the traffic. The return visit traffic also increased. There is no conclusive evidence that the claim of a Alexa toolbar helps ranking.
Another observation is that since frontierindia.net’s US and Europe traffic increased, the Alexa rank improved. Or do more US/European users have Alexa toolbars than the users from other places? Does Alexa has a US traffic bias? I see that Indian news sources have high ranks in Alexa. But I don’t discount the fact that US traffic helped frontierindia.net Alexa rank.
One thing is for sure that the page views contribute heavily to the Alexa ranking. Even if you have low visits but higher page views, your website is going to climb high. This i am saying after comparisons with other target websites (do not wish to divulge). Since frontierindia.net page views went up, it started moving higher.
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