Google Analytics launches Benchmarking, comptetion to Alexa?
Thursday, April 10th, 2008This morning I received a mail from Google about a new service called “Benchmarking.” What made me skeptic was the words “data sharing.” So logically I checked the FAQ. This is something that is interesting to read. It says ” You can decide if you want to share your Google Analytics data with Google, and also have full control over how you share it with us. Visit the Edit Account and Data Sharing Settings page from within your account to opt in to sharing your data “With Google products only” or “Anonymously with Google products and the benchmarking service.”
Why does your website needs benchmarking. This is good in case you are using Adsense or Adwords. Google writes ” Many customers have requested benchmarking and conversion-based advertising features. If you wish to help improve our services and take advantage of these enhanced features once we release them, select the corresponding data sharing settings.” On Google Adwords there is a feature called Conversion Optimizer, which is an optional feature within AdWords. This feature When enabled, Conversion Optimizer can automatically adjust your bids to maximize conversions at the minimum price. This feature relies on a site’s conversion data to operate, and is already available to AdWords Conversion Tracking users.
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