Are Online Video Ads Really Engaging Viewers?
Wednesday, March 19th, 2008An inside look at online advertising from Slingo.com, a top casual game site, reveals some important lessons for online video advertisers. If you thought there was a lot of video content online now, you haven’t seen anything yet. More than 154 million Americans will watch online videos this year. According to eMarketer, that’s a 12.1% increase from last year. But are these online video ads really engaging consumers?
Most advertisers are still experimenting with video advertising and rightfully so, according to a recent study by Burst Media, which surveyed more than 2,600 online users in December 2007. Half of the respondents (50.7%) stop watching an online video once they encounter an in-stream advertisement. The benefits for watching online video advertising need to be greater in order to engage viewers and be more successful.
(more…)