Jan 17 2012

Managed Service providers

In the age of fierce competition and ever changing complex technologies, rules & concepts, it makes sense to hire a it outsourcing provider like NCC Data. NCC Data is an it outsourcing provider, which can help companies manage their tasks which are not core to their profession. Most of the companies like NCC Data have spent money and time to developed tools & resources that can enable them to upkeep your resources while reducing your costs. What is more important than your time and cost is that your effort should not go wasted.

For example, look at the ever complex tightening of search engines, which are the bread and butter of your web / internet existence. Small and medium Firms now have the luxury of hiring small business internet marketing agency(click link for example) to look after their web assets. SEO, no longer remains filling in the right keywords into your website and let the search engine take care of website search ranking. SEO has become more complex that as there is a lot of specialization required for different types of web assets like e-commerce, social media marketing etc.

As technology percolates every facet of life, even the internet dummies are also getting increasingly connected. One example is your healthcare and assisted living marketing strategies are the way forward. This helps smaller providers to deploy assets which can be as comprehensive as their bigger competitor, at a lower cost.

Since, one cannot escape technology, it makes sense to adapt them faster. Technology is making our lives both easier and harder. Generally, it is easier if one keeps up with the newer technologies. If, one can’t, let others manage it for a fee. Technology has reduced the fees too. Companies like NCC Data have introduced Value Pricing. They offer scalable flat-fee pricing. Fees can increase or decrease based on level of engagement and tenure. The company also has a concept of fractional outsourcing for the clients who are not willing to let out their core Information Technology functionality to be outsourced.

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Aug 10 2011

Adsense and adult content

There is a lot of content that can be termed adult. content creators, especially entertainment, have this nagging question of what is the thin line between adult and glamour. We have entertainment websites and sections. Logically, we have discussed this with our editor for the fine line. We have seen big news websites and tried to benchmark. Normally, if there is adult content, the search engines classify them as such and there is no ban on it. However, when you have to place an advt code next to it, then the issue crops up.

Just today Adsense tried defining the adult content. As per the policy “AdSense publisher should know, ads may only be placed on family-safe content.” Here is the red marks from adsense folks:

1) sexually explicit pornographic images (or videos)
2) adult toys or fetish sites, sheer/see-through clothing, and lewd or provocative poses (even if clothed) that have sexually gratifying overtones.
3) articles with sexual health tips (including medical-related advice), erotic stories, and comment spam with adult keywords (most commonly found on sites with user-generated-content).
4) if you wouldn’t want a child to see the content or if you would be embarrassed to view the page in front of colleagues, then it’s probably not family-safe and you shouldn’t place AdSense ad code on it.

By the above definition, we know of a lot of huge tabloids, newspapers and magazines which should be banned. But, we don’t know why they are not. If you are a small or medium publisher or blogger, be carefull.

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Jul 30 2011

Local Search Engine Optimisation Companies

One of the Dallas SEO companies offers some amazing range of SEO services that is a must for todays optimisation needs. The SEO consultant offers advertising, socialmedia services and old world press release services. The Dallas SEO services hence offers both of the worlds for its customers.

One of the interesting aspects is the mobile advertising and the Google TV advertising it offers. Althought mobile and internet TV has a big usage, this is a future growth area. With launch of 3G and tablets, the usage of the mediums is set to explode. In todays world, multimedia products can use this medium to their benefit. Smartphone users are growing day by day.

The company website talks about local searces too. This is an interesting concept as internet gets localized too. A lot of businesses have nothing to do with the rest of the part of the world. They are meant to be local and their services cannot spread far and wide. for example a local bakery or a plumber or babysitting.

For local search marketing, there is a requirement of multiple channels depending upon how advanced is the local population. Print dosen’t seem to be dying. Hence press release and other measures are needed. The online and visual market is now days very important. Local businesses can display their services instead of being just read. Then there is interactivity with the local population, that can be done via social networks. Social networks are free to use, however, there is a fee in case of optimisation. One can do the social media marketing him / her self, however, a lot of time is involved. Companies like Globe runner SEO form an important component for these services.

In a fast changing world, it is not possible to be updated on the current trends 24 X 7. One might loose out on this front if they do not engage a company which is more tuned to these development.

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May 18 2011

Tribal Fusion 3rd largest advertising network worldwide : comScore

Published by under IT News

Tribal Fusion has forwarded this release which states that it is the world’s third larges network as per comScore, Inc. (NASDAQ: SCOR). Global online premium network Tribal Fusion has grown to become the third largest advertising network reaching 431 million monthly unique users worldwide, writes the release.

Dilip DaSilva, CEO, Tribal Fusion said, “Many premium publishers who have a sales presence in their home country, have been allocating their international inventory to Tribal Fusion, as we are the only company that can help publishers sell their inventory in so many countries. By aggregating inventory from many premium publishers, Tribal Fusion is often one to the top 3 largest reach properties in many countries. Through combining this reach with our innovative media, technology and data solutions, we are helping local agencies deploy the most innovative solutions for their clients.”

The ad network is for big wigs and doesn’t accommodate smaller and medium websites.

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May 09 2011

How Small Publisher can tackle copyright violations?

Small and mid publishers find it very difficult to deal with copyright violations by forums and other blogs who simply copy your stories and refuse to take it off. I faced a similar problem a year ago and I figured a way to bring the problem to a halt. One of my stories (from another of my website), which I obtained with a great deal of pain was simply copied and posted on a forum. I wrote to the forum owner and received a nasty reply. He flatly refused. I registered in his forum and opened a thread to appeal to the members that they should not encourage such practices. I was surprised to find angry replies. I realised it was the owner who had multiple identities and he was using those. I took screen shots of the violation. I tried to search for his physical address and found that he had a domain privacy and the information was not avaliable. I wrote to the company which had registered his domain. I got no replies. One day the forum disappeared and I thought it was the end.

But, not so. I found the same story on a different forum. I dug for the owners email id and realised that it was the same as the previous forum which shut down. What was more interesting is that he had copied some 300 odd stories from my website. I asked my editor to follow it up. She wrote to him and got same replies. This time it was more brash. We took the screenshots. Our newer stories also got copied everyday. My editor persisted. She kept emailing him of the newer violation and she got replies the same way. She registered on his forum and appealed the members with predictable result. One of the interesting things that was in the forum reply was “what can you do, the webmaster lives in USA.” This got me thinking, “hell, USA is the place for most copyright violation ligitations, it must be easier to make him comply.” Another mail, the offender claimed that “I am not responsible for what users post on my forum.” We politely pointed it out that “webmaster is responsible for his content.”

Then I explored the Google DMCA. Wrote to them and got no reply.

One day, another interesting mail arrived from the offender. He wrote ” I have copied it under “fair use policy.” So, I searched for fair use policy. Upon reading, a sentence caught my eye. It was written that the servers which host the websites have the responsibility to make its hosted websites to comply to DMCA.

So, I wrote to the server which hosted the forum. Server promptly sent me their DMCA procedures. I filed them and sent it to them. After some days, I found that the forum did not have my stories any more.

Another pleasent surprise came up. Google returned with the DMCA form. The offender had mentioned that his adsense account should not be disabled and he has deleted all such content and what is left confirms to fair use policy.” Google had asked me to file a restrain case against the offender and send them the copy so that they can close his adsense account.

We do not want to harm others. So, I asked the offender the final time if he is willing to comply to our requirements. I told him that if I file a suit, then it will be for larger things like recovering damages etc. The answer was positive to us. We did not press the case.

Some lessons learnt. We had documented his violations. My editors constants mails (almost everyday) brought him jitters. DMCA with servers helps. We spent a lot of time and it taxed us a lot to go through the procedures without incuring a cost. Document everything. Hope this helps you if you have similar trouble.

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Mar 16 2011

First thoughts on Internet Explorer 9

The downloading of the Internet Explorer 9 (IE 9) was in two parts. First the, the installer and then the components. There is no pause in downloads, but, when I tried to shut the PC in the middle, it installed some components. Then when I restarted, and clicked the installer again, it downloaded the balance of the components.

The first impression was its crisp Safari look and then the gmail opened in a jiffy. Needless to say, it had imported IE 8 settings.

One word: Fast! That is how I can describe the browser. I haven’t seen anything that can match its loading.

One of the tests I did was that I closed the net connection without closing the browser. I tried opening a website, which I had opened a while back. Lo! It loaded with, even the advts. The browser even suggested that I should turn off add ons in rder to further speed up the loading. It also gave various levels of speed and the associated add on’s to be turned off.

A right click below the header and the option of menu’s were displayed.

I am trying out some sites with flash. In my opinion, it handles well, but, I still hate sites with flash. So, even IE 9 won’t convience me to visit flash sites, except for testing.

Verdict: I am changing my browser loyalty from Firefox to IE 9 for now.

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